The night economy spawned new momentum. In recent years, the night culture and tourism products of Liuye Lake have been gradually enriched, and the night economy has developed rapidly. Visiting river streets, watching performances, setting up tents, eating barbecue and listening to music have become “necessities” for ordinary citizens and foreign tourists to spend at night. On the evening of September 30th, Xinhua News Agency reported live on Hejie, which received 1.28 million views. During the National Day, watch the “memory of Changde” live performance to enjoy ticket discounts, as well as wood carving, hemp painting and other non-legacy manual experience. From October 1 to 7, River Street received a total of 91600 tourists, of which night visitors and consumption accounted for more than 80%. In addition, with the opening of coconut shell beach camps and fishing song art camps one after another, “camping fever” has led to the development of related industries such as tents, folding tables and chairs, lighting, picnic tablecloths, catering, music festivals, and so on. Night economy has become a new growth point for stimulating consumption.
“picnic” is a very hot topic on social software platforms such as Sina Weibo, Xiao Hongshu and Oasis. The “picnic photo contest” was searched on Sina Weibo and garnered more than 40 million views. There are more than 150,000 related notes in the search for “picnic” in Little Red Book. Fashionistas patiently teach netizens how to be a qualified picnic. Everything from tablecloths to cutlery to how to cut food and how to arrange wine glasses can be called a nanny-level tutorial.
Just like the lawn tablecloth picnic craze in moments before, camping has set off a new trend in moments. Many people often paint such images as blue sky and white clouds, tents on the grass, chilled beer in boxes, food on the baking pan, and three or five friends.
I opened my schoolbag, took out a disposable tablecloth, spread it on the floor, sat around with several classmates and laid out food. I thought to myself, when it comes to picnic mats, our group should be the most shabby group. So I went to other groups to “drop by” to find out. One group prepared a luxurious picnic mat with thick velvet on it. It must be very comfortable to sit on it. But one group was not so happy, none of them brought a disposable tablecloth, let alone a picnic mat. When there was nothing to do, a classmate contributed two fresh-keeping bags. They had to use these two fresh-keeping bags to temporarily make a small cushion and reluctantly pile up the food on it. The people squatted beside them, squeezed their heads, and ate together head to head.
In addition to having a picnic, you can also experience outdoor barbecue on the grill, with a small tent, a small tablecloth, a breeze in the sun, and a small barbecue when you are hungry. That was awesome!